– Dude, she’s gangster.
Oh my god. – It’s not like, “Oh,
I’m a shy Asian girl.” It’s like, “Yo, I have a lot
of [bleep] to say.” ♪ (industrial intro) ♪ ♪ (hip-pop music) ♪ – Okay. – ♪ BLACKPINK ♪
– It’s BLACKPINK! (laughs) I love BLACKPINK. – Oh, shoot! BLACKPINK
rocking my world out here. – Oh my… oh my actual goodness. – A K-pop girl gang.
I like it. – I mean, these beats
are pretty nice. – Honestly, any time
a Korean girl group comes on, I’m like, hoo! – ♪ (rapping in Korean) ♪ – This [bleep] is fire. – ♪ (singing in Korean) ♪ – K-pop groups, whenever they have
new music or anything new, they trend like crazy.
Their fan bases are SO large. – ♪ BLACKPINK! ♪
– The quality. Just the fact that they have
such a huge production like this is amazing to me.
– Look at all the colors! Look at how much fun
they’re having. She’s driving a sparkle–
like, a bedazzled tank! – ♪ (rapping in Korean) ♪
– Oh, [bleep]. – ♪ (singing in Korean) ♪ – (snorts) Me. – ♪ Hit you with that
ddu-du ddu-du ♪ – Dude, she’s gangster.
Oh my god. – Wow, I’m completely captivated
by every single shot. – Like, look at that!
You get the best of both worlds. You get the sweet,
and you get the spicy. – These seem like the type
of people that you would wanna go to a party with,
because they just look like they have
so much fun all the time. – Look how badass they are.
That’s sick. – Honestly, I’m so into this. – Really beautiful. – Their choreography
is so clean, too, and I appreciate that. – I’ma learn some
of these dances, not gonna lie. – And they have that ability
to make you feel like a bad bitch. – All the K-pop groups that I follow
that are girl-based have so many.
There’s like 10 or up. This is the first one I’ve seen
where it’s actually a select few, and I kind of like that feel. – Stereotypically, the Asian culture
has been seen as more shyer, softer. This music video in particular
really shows a whole different, like, badass side to them
that I’ve been hoping to see in the world. – (FBE) That was the comeback single
from South Korean K-pop group, BLACKPINK.
– And it’s frickin’ boss. – This music video earned
an estimated 33.7 million views within its first 24 hours.
– Ho-ly crap! Even the fact that it’s a girl group
even doing that is just amazing to me, ’cause that’s awesome. – (FBE) Making it the highest
24-hour debut for a K-pop girl group on YouTube.
– Hell yeah. – (FBE) So, we’re gonna talk
about them more in a moment. But first, we wanted
to show you a medley of other songs from this group. – I’m excited.
Even just this first video, I was so into it.
I’m ready for more now. ♪ (soft folk-pop music) ♪
– ♪ (rapping in Korean) ♪ – Ooh, we got a little bit
of a slower song. – Oh my gosh.
This is a way different vibe than the other one. – What the [bleep] is this? We went from, like, Juicy J
to Jason Mraz. – ♪ (singing in Korean) ♪ – You didn’t expect them
for being such a fun group to do something like this. – This has more of
an R&B type vibe. – The fact they can go
from making you wanna dance and feel like a bad bitch
to, like, “Let’s cry together.” – ♪ BLACKPINK in your area ♪ ♪ Been a bad girl, I know I am ♪
– It has such strong influences. This feels almost like Iggy Azalea
kind of energy. – ♪ I need a fan ♪
♪ I don’t want a boy ♪ – Ooh.
– ♪ I need a man ♪ – I’m a man.
I’m a man. – ♪ Click clack, bada bing,
bada boom ♪ ♪ (rapping in Korean) ♪ – Ah! Girl power
to the max right here. – They’ve literally done the style
of every song on the top 100. They’re not just doing one genre.
♪ (bright house music) ♪ ♪ (moves into hip-house music) ♪
– Ooh! That beat swap was… Ooh, that [bleep] fire, boy! – If this came on at a party,
everybody would flip out. – ♪ Boombayah ♪
– Oh! It’s just, like, every time
the beat drops with one of these songs,
it’s, like, “Oh, it’s on.” – ♪ Boombayah ♪ ♪ Ya, ya, ya, boombayah ♪
– Boombayah up in this [bleep]. Oh my god. ♪ (bright pop music) ♪
– Ooh. I like this one. – ♪ (singing in Korean) ♪ – This is cute as hell. – Watching the choreography,
it’s just, like, they’re so talented. – I wish American pop
could be this happy and make you feel this good. – ♪ I’ma fall in love, baby♪
♪ You gon’ finna catch me ♪ ♪ Give you all of this, baby ♪ – Hey, that’s English right there.
What? – I just can’t believe a group
could be this talented. That’s really what’s
blowing me away right now. ♪ (sparse hip-hop beat) ♪
– ♪ Make ’em whistle like a missile, bomb, bomb ♪ – I bet people are learning
how to speak Korean from their love of K-pop. – I love it.
I love it, ’cause it’s not like,
“Oh, I’m a shy Asian girl.” It’s like, “Yo, I have a lot
of [bleep] to say.” – I’m like– like,
I just– I just– they’re just–
there aren’t enough words to explain how good they are. – ♪ (singing in Korean) ♪
♪ (melodic whistling) ♪ – Ooh. – Mm. Oh my god. Can I sell my soul
to be a part of this? – Being able to use
both languages and make it into a song,
that’s really talented right there. – They can have softer sounds,
they can have softer lyrics, but then also still bring in
all these harder elements that just makes ’em so versatile. – (FBE) So, as discussed earlier,
the first song was the new single since BLACKPINK’s one-year hiatus.
So, fans of the band were a little upset that the band
was gone for too long, and that their management,
YG Entertainment, kept pushing
for their comeback single. – They’ve been gone a year!
Cut ’em some slack. – (FBE) After watching the video,
do you think that it was worth the wait?
– It was definitely worth the wait. I mean, I felt like they could’ve
put this out a little bit sooner. I was one of those disgruntled fans. – The hiatus is really odd to me, but if it works in the Korean market,
then totally. – The longer people have
to wait for it, the more they get excited for it. – It’s great to take breaks
and reflect what your vision is and what kind of content
you wanna put out there. – That was totally worth the wait. One Direction hasn’t come back yet. Hosier is just now coming back
after, like, a 4-5 year hiatus. – (FBE) So along with the first video
we showed you, BLACKPINK has released
their first ever EP or mini album, called “Square Up,”
containing four new songs. Some of the fandom,
who call themselves Blink… – Oh, like– okay.
Combine– I get it. – (FBE) …were hoping
that they’d get more since they’ve waited a whole year
for new music. – Yeah, for a whole 365 days,
and then I get four songs. Like, what? – (FBE) With the release
of the new single and EP, BLACKPINK’s members also opened up
their personal Instagram accounts to better connect with fans. – They didn’t have Instagram accounts,
and they were that big? – (FBE) In just four days,
the girls have all surpassed the two million follower mark
with Jennie posting the most pictures at just five pictures.
– Yeah. It’s crazy. Even if they haven’t put out
that many photos yet, just the prospect that they will be
putting stuff out is enough to entice people to be like,
“Yes, I have to follow them!” – (FBE) Do you think that in this day
and age, it’s necessary for artists to participate on social media? – I don’t think it’s necessary.
Look at Ed Sheeran. He’s not on social media,
and he’s huge. – I don’t understand
how fame culture works before social media,
because how did they ever get connected to anybody? – Audience engagement is very key.
Having a personality now with your content is super important. – It’s so important to engage
with your audience. When the Korean pop music industry
is so controlled as it is and manufactured as it is,
it can be difficult to see what actions are truly from the artist and what actions are
from the management groups. – (FBE) So, K-pop groups
often have several different roles for members, and it varies
from group to group. Some roles include the lead vocals,
the lead dancer, lead rapper, or lead visuals, which is given
to someone who gets attention for the entire with their personality
and someone with good looks. – See, that’s me.
The pretty, but untalented one. – (people) Aww.
– (child) Cute. – (FBE) So, BLACKPINK has roles
for the girls that we’ll put in a fact for this episode.
What are your thoughts on how each member may focus
on one area, but they all come together
to make a cohesive and successful group like BLACKPINK? – Well, they always say…
my dad always told me that a jack of all trades
is a master of none. So, if you have four masters,
then you have a super group. – This gives everyone more
of an identity. I think it gives–
it makes people remember them. – Each member is in charge
of doing one thing. So, it doesn’t ever feel
like it’s one lead musician and four backup. – Kind of creates
these inauthentic personalities for them that they feel
like maybe they have to uphold. But I don’t feel that too much
with BLACKPINK, honestly. I feel like they’re
a pretty authentic group that I don’t think those labels
really apply to them. – (FBE) Finally, after watching
some more of their videos and learning about them today,
do you think that you’re more curious to check out BLACKPINK’s new EP
“Square Up” and hope that they make more music
quicker this time? – Yeah, definitely.
Their stuff is literally better than a lot of things
on American radio. – I would love to see
more music from them. I don’t– like, the quickness,
they can take it at their own pace, honestly. – Because the EP
is only four songs long, I can definitely squeeze it in
to my drive home, and I probably will,
’cause it’s pretty tight. – I really, really hope and pray
that they make music a lot faster than a year.
I’m definitely gonna check out the EP. – I’m sure your fans
are eagerly awaiting you to put out new music,
but I would say it’s about whatever’s best for the artist,
like, be it a mental health thing, taking time off,
or wanting to put the time into making something
you know you’re really proud of. I think for the most part,
music is worth the wait. – Thanks for watching
College Kids React and shoutout to the Blink fandom. – Subscribe and hit the bell
for new episodes almost every day. – Let us know in the comments
what we should react to next. And shoutout to Royal Covers.
– Bye. – Hey, guys. Vartuhi here,
producer at FBE. Thanks so much for watching
this episode of College Kids React. Make sure to subscribe,
but also subscribe to our React Channel
to see reactors gaming, competing, and so much more.